McLaren Racing and Official Team Apparel and Sportswear Partner Castore today announced an extension and expansion to their multi-year partnership. Castore will continue to provide teamwear and merchandise for the McLaren Formula 1 Team from the 2023 season, while extending its support to all McLaren’s physical race series from 2024.
The partnership, which started in 2021, is Castore’s first entry into motorsport. The brand has been producing the McLaren F1 Team’s apparel and fanwear, while boosting the team’s merchandise reach through a variety of sales channels.
The long-term extension underpins McLaren and Castore’s shared ambition to deliver an ever more seamless merchandise experience, going beyond F1 to develop McLaren’s global fan offering across its wider racing portfolio.
As part of the partnership expansion, Castore will provide team apparel and fanwear for the Arrow McLaren IndyCar Team, NEOM McLaren Extreme E Team and the NEOM McLaren Formula E Team from 2024. This expanded offering supports Castore’s pursuit of becoming a leading supplier in the world of motorsport, while bringing together McLaren’s physical race series with a united look and feel.
Lindsey Eckhouse, Director of Licensing and Digital Products, McLaren Racing, said:
“We are thrilled to scale up and extend our relationship with Castore. The response to our team kit and fanwear has been hugely positive, and Castore has embraced our bold McLaren identity through great collaboration and ambition.
“It’s crucial to have partners who value the power of McLaren’s racing portfolio beyond Formula 1, so we are excited to take this journey to the next level by unifying the look of our other race series.”
Rich Brooks, Brand Director, Castore, said:
“It’s a true testament to our Better Never Stops ethos, that we have been able to not only extend our partnership with one of the most prestigious F1 Teams in McLaren, but also to go deeper in supporting their wider race series teams. There are some wonderful synergies between the brands, and we are really looking forward to highlighting them over the years and continue to provide the fans with new and innovative products.”